For collaboration technology to gain executive buy-in, the value for the business has to be clear. Collaboration has come a long way in the past few years, enabling company's to transform the ways their people learn and work together. Done well, your company will see noticeable impact to performance, customer satisfaction and project completion.
This excerpt from a recent blog post by analyst Blair Pleasant brings the value point home:
"'Talking heads' as they’re known isn’t the best use of video technology. Instead, companies are getting tremendous value from using video and collaboration for training, technical support, document sharing, and other use cases. The key is not to use technology for technology sake, but to reach a specific business outcome."
So let's take a look at how some of these value scenarios play out:- Training & Learning
You have students/employees that need to learn about subject matter, but you don't have an expert "in house." With video conferencing, you can present the material, incorporate real-time questions and feedback and get the job done quickly, without travel expenses or difficult logistics coordination.
Because your investment in training will produce the best results when retained over the long-term, you can record and post the course for on-demand access to allow people to update and hone their skills as time goes on and memories dim. By adding other course materials around the video recording and even interactive work spaces for discussion and document sharing, the course can provide ongoing value for new and existing employees or students, as needed. - Technical Support
One of the best scenarios to easily illustrate the case for using collaboration effectively for technical support was featured in our last blog post. Take a look at the short video and you'll be inspired by the potential for how support teams can work together, escalating issues as needed to provide faster resolution and better customer experiences. - Document Sharing
If you've ever worked on a project team, you know what it's like to try and determine which document is the latest version that incorporates all the updates from across the team. Now, you can use collaborative work spaces to share documents, hold editing until the person working on the doc returns it to the space and make sure everyone can find the latest materials related to the project. Keeping everyone on the same page is critical to bringing in projects on time and on budget.
What other ways are you using collaboration and video conferencing to bring value to your company?
If we can help you build a value scenario for your company's needs, let us know.


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